Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.
Our trained and experienced interviewers will attend at home doors, shops or shopping centers to fill up pre-tested questionnaires with pre-screened respondents individually. F2F interview can be conducted in different target markets such as:
Our company is equipped with a meeting hall which can provide seats for up to 25 persons. Recruited respondents will test presented products (usually household) and submit their opinions.
One of the most useful and used software applications in fields of research is “NIPO” produced in Netherlands. JMR is the only license holder of this software in Iran.
Advantages:
This type of research is used to evaluate appearance and technical status of a vehicle before its mass production. The vehicle and similar ones will be shown in a large hall for the invited respondents to test and declare their opinions about the cars in terms of appearance, technology, comfort, amenities and etc. This method can near up produced vehicles to the consumers’ interests.
Focus group discussion is one of the most widely used methods of qualitative research in which a group of people who are a sample of designed target market will be invited in groups of 8 to 10 to our office. Participants will express their beliefs and attitudes associated with a product, service,concept, advertisement or an idea. Interviewees would freely discuss their points of views along with the guidance of experienced moderator. This amount of information would not be obtainable in quantitative studies. The main features and capabilities of JMR for holding these meetings are:
In-Depth Interviews is usually conducted with people who have deep and specialized information about a product or service. Obviously more detailed information will be assumed in terms of quality for the particular product or service.
In order to understand and evaluate the patterns, conditions and factors affecting the purchase, usage, and satisfaction of a product (mainly home appliances), a visit will be arranged with the residents inside their house. Supervisors along with the client will ask and also observe general overview of consumer satisfaction with the product.
Mystery shopping is used to measure service quality, regulation compliance, collect certain information for a defined product. Interviewer with hidden identity will visit selling locations. They will buy the defined product, ask questions, register a complaint or observe sales staff behavior in a certain professional way. Then observations feedbacks will be gathered in a complete and accurate report.
Internet polls are one of the most widely used method of data collection.Survey forms with a very low cost and high speed are designed for audiences around the country and worldwide, and respondents will provide their opinions online.In order to conduct these surveys, according to research objectives, a large panel will be designed for people in various economies, society, culture, and etc. they will fill up online questionnaire in the shortest possible time with the highest accuracy and quality.
